Ashbourne Reborn

£15.2m to regenerate Ashbourne town centre

Transforming public spaces including the Market Place, Victoria Square, Millenium Square, and Shrovetide Walk.

Improving the pedestrian experience with wider pavements and safer crossings at St John Street, Dig Street, Buxton Road, and Station Road.

New community and events facilities at The Link Community Hub, and Ashbourne Methodist Church.

Latest News

  • Black and white photo from the 1960s showing Shrovetide crowd on St John Street

    Works to pause for Royal Shrovetide football

    The contractor carrying out works as part of the UK Government funded Ashbourne Reborn programme will pause all work in the town centre to ensure the historic Royal Shrovetide football game can go ahead as usual. The annual tradition takes...

  • A team from Messenger in hard hats entering up the front steps of Century Hall

    Contract awarded for construction of The Link Centre

    Following a competitive tender process, Ashbourne Methodist Church have awarded a contract for the construction of Ashbourne’s new community hub The Link Centre, to Messenger, a building contractor specialising in the conservation and repair of historic buildings. The UK Government funded...

  • The Market Place car park, Ashbourne

    Market Place car park to close

    Market Place car park to close as town centre transformation begins From February 6, the Market Place in Ashbourne will no longer be a car park, as works get under way for the UK Government funded Ashbourne Reborn programme. The highways...

  • Newspaper cutting from 1984 shows Ashbourne cubs planting a silver maple tree

    Tree planting to bring generations of cubs and guides together

    Ashbourne Reborn partners are looking to trace individuals that took part in a tree planting ceremony in 1984 on the area off Compton now known as Shrovetide Walk. The Rowan tree on the raised area is in poor health and,...

  • Artist’s impression of Dig Street with wider pavements and safer crossings

    Main works to start for town centre transformation

    From next week, the main construction period will start to deliver changes to Ashbourne’s highways and public spaces through the much-anticipated Ashbourne Reborn transformation programme. Although works will begin before Ashbourne’s Royal Shrovetide football at the start of March, all works...

  • Frontage of the recently opened Howell and Marsden deli in Victoria Square

    Chris Harvey on Ashbourne’s bright future

    Chris Harvey is a successful software developer with strong roots in the local area. He was based in the USA before returning to Derbyshire where he is developing a number of properties in Ashbourne, including Café Impromptu, Howell and Marsden...

  • Pavement level view of St John Street Ashbourne where pavements are due to be widened

    Enabling works in Ashbourne – January 2025

    As work gets under way, we will post regular updates about Ashbourne Reborn. This week (13 January), enabling night works are ongoing for Ground Penetrating Radar (GPR) surveys. These are taking place at Dig Street, St John St and Buxton...

  • Road ahead closed sign

    Traffic management

    Main works for the Ashbourne Reborn transformation programme are due to start late January 2025 and will continue throughout the year. As the works are due to take place over approximately a 12-month period, delivering the change will be disruptive...

  • artists’ impression of St John Street with wider pavements and new crossings

    2025 – Ashbourne open for business during transformation works

    Throughout this year, work will be carried out to deliver the much-anticipated Ashbourne Reborn transformation programme. The £15.9m scheme aims to bring back vibrancy, vitality and economic prosperity to Ashbourne town centre, with £13.4m UK government funding and the rest...

  • Pedestrians walk past the shop fronts along Dig Street Ashbourne

    Public Liaison Officer to start meeting traders

    Public Liaison Officer With works due to start in the new year, a Public Liaison Officer (PLO) has been appointed by the main contractor for the Highways and Public Realm element of Ashbourne Reborn. Neil will act as a point of contact...

  • Residents looking at plans

    What is happening and when – phasing plans

    Main works for the Ashbourne Reborn transformation programme are due to start early in 2025 and will continue throughout the year. At the public events in December, representatives of Ashbourne Reborn shared the phasing plans reproduced on this page. This...

  • Residents look at a display of designs and images in Ashbourne library

    Information released after public events

    With main works for the Ashbourne Reborn transformation programme due to start early in 2025, residents and business were invited to attend a series of public information events. The events were open to all and provided more detail about future...